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Anti-Spam & Compliance Policy
Applies to all websites operated by World Traffic Services LLC
Last Updated: September 2025

Scope and Purpose
This policy governs all emails and on-site messages sent through World Traffic Services LLC systems, including mailers and traffic exchanges. It explains standards designed to align with CAN-SPAM, GDPR principles, and other applicable laws.

Consent and Subscription Flow
• Double opt in is required for all mailers: sign up, confirm by clicking the verification link, account becomes active after confirmation.
• One click unsubscribe is provided on every mailer message and is processed immediately. Unsubscribed addresses are added to a global suppression list that is honored network wide.
• Identification: every email includes a valid From name, a monitored Reply-To, and our physical mailing address.
• Truthful routing and subject lines are mandatory. No deceptive headers, no misleading subjects.

Sending Practices and Limits
• Messages must comply with site level frequency and volume controls. Attempts to bypass sending limits, rotate identities to evade caps, or manipulate credits or impressions are prohibited.
• Each commercial email must include a working unsubscribe link that functions with a single click and without login.
• Transactional notices that are strictly about an account or a completed action may omit promotional content. If promotional content is added, the message is treated as commercial and must include unsubscribe and identification elements.

Content Standards
• Prohibited content includes illegal products or services, deceptive claims, malware, hate or harassment, adult sexual content, and content that infringes intellectual property rights.
• Landing pages must be functional, render in a standard browser, and must not attempt to break frames or trigger forced downloads.
• External lists or harvested addresses may not be used. Mailers send to site members only; outside lists are not permitted.

List Management
• No purchased, rented, scraped, or third party lists. Importing external contacts for bulk mailing is not allowed.
• Suppression lists are maintained and honored across our network. Resubscribing an address that has unsubscribed is prohibited unless the owner requests resubscription and confirms via a new double opt in.

Authentication and Deliverability
• Outbound mail is authenticated using SPF and DKIM, and we publish DMARC to discourage spoofing.
• TLS is used where supported by recipient providers. Feedback loops and abuse desk mailboxes are monitored for complaints and anomalies.

Bounces and Complaints
• We monitor hard bounces, soft bounces, unknown user rates, and complaint rates. Typical trigger levels for review include hard bounces above two percent or complaint rates above zero point three percent for a campaign. Hitting or exceeding these levels may result in an account pause while we investigate list quality or content issues.
• Repeated delivery failures, spam trap hits, or abuse reports may lead to suspension or termination per Enforcement below.

Traffic Exchanges
• Exchanges primarily deliver visits through member surfing and send minimal service email. The same abuse handling and unsubscribe standards apply to any email they send.

Enforcement
• Violations may result in warning, temporary pause, reversal of credits or impressions earned through abuse, permanent suspension, or account termination. Severe violations may be actioned without prior notice to protect the network and its members.
• We may disable offending creatives, links, or accounts and notify the account owner through the support desk.

Data Protection
• We maintain logs necessary for compliance and abuse handling, which may include timestamps, IP addresses, sender identifiers, message identifiers, and unsubscribe events. Logs are retained for a commercially reasonable period and handled per our Privacy Policy.

Third Party Providers
• We may use reputable third party infrastructure and service providers. All providers are expected to meet or exceed the standards described in this policy.

Report Abuse or Request Help
Please open a ticket at our support desk so we can investigate promptly:
https://worldtrafficservices.com/support/
World Traffic Services LLC • 8362 South State Road 263, Williamsport, IN 47993 USA
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